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Value Management at Tanishq Store

Based on my observation and discussion with the staff at the Tanishq store I could understand the productizing process at Tanishq. I could map their productizing process to my learning of 5 different phases of productizing framework.  Understanding the value  They do following to understand the value proposition they have to create: They do market research They conduct surveys in which they ask their customer to fill certain forms. In the market surveys they try to find  How often customers will do jewelry shopping For whom customers will buy jewelry Customer age Customer gender Occasion for which they will do shopping Whether they will buy only from Tanishq or buy from other Jewelry stores also. From surveys and markets research, they have understood requirement for different market segments, for example they have understood the market for wedding jewelry, jewelry for working women etc. They also do competitive analysis to understand how their ...
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BLOOM QUESTIONS

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Example of a Great User Experience Design

During Executive MBA at Institute Of Product Leadership one of the courses is User Experience Design and Prototype. On second day of our class I could appreciate great UI which I had encountered while working on Medtronic MyCareLink Smart Mobile app at Minneapolis, Minnesota, USA. About this app: 1. This app was meant to be used by senior citizens of US (or India or any other country) who are not tech savvy. They might not have ever used a mobile phone forget about having used a smart phone. They might not be very fluent with English also. 2. This was a medical device ported to a mobile app. It has a very serious purpose of transferring data from a live pacemaker to hardware device (RF Reader) over Radio Frequency. RF Reader transmits this data to Mobile App over Bluetooth. Mobile App sends this data to hospital Care Link server over WiFi or data connection. Oh Boy...Simply Too much technology for senior citizens who had never even held a mobile phone in their hands. So...
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