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Value Management at Tanishq Store

Based on my observation and discussion with the staff at the Tanishq store I could understand the productizing process at Tanishq. I could map their productizing process to my learning of 5 different phases of productizing framework.  Understanding the value  They do following to understand the value proposition they have to create: They do market research They conduct surveys in which they ask their customer to fill certain forms. In the market surveys they try to find  How often customers will do jewelry shopping For whom customers will buy jewelry Customer age Customer gender Occasion for which they will do shopping Whether they will buy only from Tanishq or buy from other Jewelry stores also. From surveys and markets research, they have understood requirement for different market segments, for example they have understood the market for wedding jewelry, jewelry for working women etc. They also do competitive analysis to understand how their ...
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BLOOM STORY

BACKGROUND The World Health Organization (WHO) guidelines recommend that every country should plan for its annual emergency blood reserve to meet the blood requirements of at least one percent of its total population. What it translates into the fact that for India with a total population of about 1.3 billion, should have an annual reserve of 13 million blood units. PROBLEM The latest data (2015-2016) from the Ministry of Health and Family Welfare, Government of India, suggests a collection of about 10.9 million blood units per year. This clearly shows a yearly deficit of 1.2 million blood units. CURRENT SCENARIO Family members of patients (Seekers) have tough time in finding donors for emergency blood needs. Blood Banks have scarcity of blood units. They sell/give blood units in cases of emergencies but they ask seekers to find a replacement of blood units. Seekers would send out WhatsApp/Facebook messages to reach out to potential donors. It works b...
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BLOOM QUESTIONS

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